When was the last time you answered a call from an unknown number? It was about the same time you had a landline in your home. Today, people don’t trust calls from unknown numbers. So, when you don’t tell customers who is calling, you struggle to connect, leaving customers frustrated and your business with added costs or even lost revenue. For companies serious about their bottom line and brand reputation, INFORM Branded Calling from First Orion makes a lasting, positive impression that delivers results.
First Orion, the pioneer of branded communication, introduced INFORM to empower businesses to identify themselves before their customers answer a call. With a personalized, 32-character display that includes the business name, INFORM is a game-changer. It reaches mobile subscribers across all major U.S. carriers, and your display name will be visible in the call log afterward.
INFORM is not just a tool; it’s a strategy to build customer trust and loyalty. Each customer engagement begins with more transparency in every interaction. By showcasing your name when you call, you will protect your brand reputation and separate yourself from anonymous callers, spoofers, scammers, and spammers. And when people know who you are and the reason for your call, they will want to connect with you. You will immediately begin to increase your ROI because more engagement means more conversions.
Our branded calling solution also offers convenience and increased security features. With programmatic scheduling, you can efficiently implement INFORM across different departments, use cases, and users. Our advanced spoof protection features ensure protection against scammers, making INFORM a comprehensive solution for businesses.
When the Phone Call Matters, Businesses See Results
Whether you’re calling for appointment reminders, account servicing, or customer care, INFORM can help your business make better connections for any use case or vertical. When you brand your calls with First Orion, customers pick up the phone ready to do business, increasing customer engagement, agent efficiency, and total conversions. We are seeing tremendous results across several industries. The numbers don’t lie:
- 45 percent increase in conversion rate for a telehealth provider
- 55 percent decrease in decline rate for a national home improvement retailer
- 68 percent increase in long call duration for a property insurance provider
- 76 percent increase in first-call conversions in call centers for financial services
Best of all, INFORM works for businesses of any size, whether you’re a Fortune 500 enterprise or a locally owned and operated business.
Data doesn’t lie
A successful calling program is about more than just answer rates – it’s about ROI impact. Our analytics offer deeper insights into your calling programs across the entire branded communication ecosystem, allowing businesses to make actionable insights to optimize their calling programs and reach their KPIs.
With advanced metrics like Call Duration Buckets and Program Comparison, you can identify the strengths and weaknesses of your calling programs and compare metrics between programs, giving you the premium performance data you need to see what works.
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INFORM® Branded Text Display – First Orion – Caller ID Reimagined
INFORM®, First Orion’s in-network Branded Communication solution, lets customers know who’s calling with its customizable branded text display for caller ID on mobile devices. |
About First Orion
Since 2008, First Orion has transformed the phone call experience by pioneering communication branding and protection solutions. As the leader in branded communications, First Orion enables businesses to confidently display their identity on calls, fostering trust and improving customer relations. With a relentless focus on identity and security, the company provides robust protection against unwanted calls, establishing itself as a leader in call transparency. Aligned with major U.S. mobile carriers and revered by Fortune 500 enterprises, First Orion champions enhancing customer interactions and defining new industry boundaries.
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