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5 essentials for any beauty guru business

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If you’re into skincare, beauty routines, or makeup, you might be considering a career as a beauty guru. Maybe you don’t want to work for a significant makeup retailer. Starting your own business has drastically increased in the last few years, and becoming an online beauty expert is a great start.

Maybe you want to start small before you turn your passion for beauty into a full-time gig. Even so, it would be best if you had the proper essentials to create quality content. These essentials might include storage, filming accessories, ambient lighting, and more. Read on to discover five must-haves for your side hustle or aspiring full-time beauty guru career.

If you’re considering becoming a professional beauty guru, you already know the need for an aesthetic. You can pick from many styles: organic, clean, clinical, soft, and so on. When filming, your backdrop needs to fit this aesthetic. These LED light-up artificial roses will last indefinitely. They can fit multiple visual styles and add a touch of soft, colorful lighting, too.
$0 from Amazon

Another overlooked yet critical essential for any beauty guru setup is a desk. You might not be able to afford a vanity, or maybe you want a different setup for recording demos. If so, this home office writing desk can double as a recording setup easily. The clear glass is perfect and flexible for any aesthetic shots or recordings. If you choose to do a flat lay shoot, you can adapt it with no problem.
$176 from Amazon $218 from Walmart

If you want to set the mood for any videos you shoot, you don’t have to rely on ring lights or expensive lighting rigs alone. Sometimes a few well-placed string lights and filming in a light-filled room can set the perfect tone. You won’t have to worry about your visual ambiance with a few strands of these 100 clear white mini string lights.
$16 from Amazon

Do you need cute storage for your cosmetics, beauty tools, and makeup removal disposables (i.e., cotton pads, q-tips)? Then it would help if you had these classic square glass jars with lids. The clear sides make it easy to easily locate whatever you need for prep or removal. Plus, it’s a great visual that doesn’t clutter up your desk while making yourself up or carrying out a self-care routine if you’re filming.
$18 from Amazon

Being a beauty guru isn’t just about the makeup side of things. It involves the right skincare tools, too. Even if you don’t demo skincare often, having trending beauty tools on display like this rose quartz facial roller.
$23 from Amazon $32 from Walmart

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These aren’t the only tools you need to launch your career. Maybe you already have a desk and storage solutions. But do you have an aesthetic picked out? Branding can help you clarify your messaging and voice to viewers.

If you prioritize vegan products, your film setup should match that. Likewise, if you favor darker, goth, or alternative looks, you can demonstrate this with props in your backdrop.

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Amanda Hoyer
Former Digital Trends Contributor
Degreed in Psychology and English, Amanda fell into copywriting and blogging when she discovered an innate gift for narrative…
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