Skip to main content
  1. Home
  2. Growth

ToughJobs may earn a commission when you buy through links on our site.

4 ideas for marketing a construction business successfully

Amanda Scheldt
By

Advertising and marketing are extensive parts of any business to bring in additional opportunities. In the construction industry, with a considerable amount of on-site and in-person business taking place, marketing can be an aspect that’s often disregarded as an essential part of the business. However, marketing should be treated as a fundamental part of any business strategy and plan.

Marketing for a construction business can increase projects for the company and further strengthen the existing business. In today’s tech-driven world, even the construction trade needs some form of online presence for marketing purposes. When aiming to increase the marketing strategy for your construction business, use these simple yet effective ways to market your company to a broader audience. 

Graphic with misc. construction elements
Image used with permission by copyright holder

1. Create an online presence with a website

Most companies today, both large and small, have built business-related websites. When creating a business website for your construction firm, you can make it as substantial or straightforward as you like. An online presence in this internet-driven world is key to increasing the advertising for your construction business. Even if your website is a simple information directory on how to contact your business, it can help others see your construction firm on a more effective scale than ever before.

Recommended Videos

Let’s review some ways to market your business on your website and build a more significant online presence:

  • Present client testimonials on your website that allow you to share the construction work you’ve completed.
  • Create a blog with helpful tips and how-to guides for current and potential clients as a way to content market your construction business. 
  • Set up an email subscriber list that connects with current and future clients and provides business updates and marketing promotions.

2. Build an audience online

If you want to advertise your company to a greater audience, get online. Your current and potential clients are online, as should your construction business be when aiming to more significantly market it.

Aside from building a website, another way to market your company is by creating an online audience around your business. In our tech world, many construction business owners do more than building or running their teams. Thanks to social media sites such as Facebook and YouTube, many construction business owners and their teams can now be the face of their businesses by creating content surrounding their companies.

Producing video and media content online with helpful tips, how-tos, and product recommendations provides an avenue to advertise your business and create a community rapport around it. Audiences can look to your business’s online content as a guide to their construction projects.

3. Run online ads through social media

Social media not only allows you to build an audience online, but it also lets you run ads designed to get your business in front of a more extensive reach of individuals. Facebook, Instagram, and LinkedIn are all social media sites that let companies not only create business pages, but also create pages that run ad campaigns to be seen on these sites on a considerable scale.

When using social media as part of advertising your construction business, you have the ability to target your local market or even branch into a more extended reach outside your market for leads. Also, online social media ads can be far more inexpensive than billboards or newspapers ads. Depending on the target audience you want your ads pushed to, you can run ads for as little as $5 a day or as much as hundreds of dollars a day. 

4. Optimize and claim your business on Google 

Within the past few years, Google has implemented a new feature called Google My Business. This program permits business owners to claim and add their company on Google and Google Maps applications.

When it comes to marketing your construction business, you should implement Google My Business as a must-use tactic. This feature works effectively from a marketing standpoint. For example, when people search for construction-related businesses in their area, they’ll see some of the local top three companies on the search engine results page. In order to increase your company’s probability of displaying in the top results, you want to claim your Google My Business listing and fill out the required information. 

Make Construction Advertising Your Priority

Marketing your construction business should be an essential piece of your process and strategy. If you want to set your firm up for more tremendous success, get online and build an audience around your business. Additionally, take advantage of other online marketing options like social media advertisements and Google My Business to get your construction company in front of potential customers. Taking your business online gives you a broader market to reach, sets you apart from the competition, and creates more sustainable success for your company. 

Editors' Recommendations

Topics
Amanda Scheldt
Amanda Scheldt
Former Digital Trends Contributor
Amanda is a self employed content writer with a diverse and multifaceted niche background. After over a decade in the…
The business items for the backyard or front yard
the best outdoor motion sensor light bulbs bulb

The yard is a person's space, and it is therapeutic to take in that fresh earthy air. People enjoy spending time outside so much that they treat it like a room. The five items listed below help you create the backyard they have been dreaming about for a long time. Their backyard is the area where they can clear your head, meditate, breathe, and relax in their space. They need to take in the beauty of nature and have what they need to fulfill that peace of mind in your backyard. The backyard is the place of sanctuary.

It will benefit your peace of mind to create a hobby for yourself to connect to nature and create your business. It is important, to stabilize the reconnection to nature in their backyard. The listed above items would make their outdoor experience in their home more relaxing and well organized. Organization and decorative items will create the dream yard; they have always wanted. The backyard is the perfect area for birthday parties, family gatherings, and even late-night parties with their friends. Personality, I enjoy sitting out in my backyard. It is the yard that helps me keep calm. I learn to connect myself to nature.

Read more
Thoughtful retirement gift ideas for your coworker that loves to exercise
Women exercising in a fitness class

You’ve shared an office with your coworker for years and years. She took you under her wing when you were a newbie, showed you the ropes, and became your mentor. You knew that one day she would retire, but pushed that idea to the back of your mind. As tough as it is to believe, her retirement party is next week! Sigh. It's going to be so hard to see her go and you want to give her a special gift that she will use for years to come. She loves to exercise and was just talking about trying something new once she retires. Does she enjoy cycling? Perhaps yoga is more her thing. We’ve compiled a list of items that are not only useful for a retiree to use in their daily exercise routine, but that are thoughtful too. After all, encouraging your coworker to continue her fitness journey shows her how much you care.

Things at the office just won’t be the same without your coworker, and sending her off with a thoughtful gift will show her how much she means to you. Perhaps the two of you could even sign up for a fitness class together to ensure that you remain friends even though you won't see one another at the office every day. Change can be hard, but it can bring about great things too. We wish your coworker happiness in her retirement, and you an awesome new office mate who loves cats as much as you do! 

Read more
Kitchen tools to strengthen your catering business
griddle pancake two cooks with gloves and red aprons

A career in the catering industry is typically heavily service-oriented. When catering, it’s important that your customers receive fresh, quality food and beverages in a timely manner. Because caterers are often hired by customers for scheduled special events, they usually require lots of planning and preparation. Still, accidents can happen. Garnishes may be forgotten, meats can be overcooked and side dishes sometimes burn but you can lower the risk of this happening with the help of some quality kitchen tools. If you’re a caterer and want to learn how to make the most of your next catering event, you might consider incorporating some of these useful products into how you work:

Though it would seem so, providing delicious food or beverages to customers isn’t the driving factor behind a successful catering business. To set your catering business apart from the others, it’s also important to focus on yourself and your employees. Having useful kitchen tools for preparing, cooking, and serving food is just as important as the food itself. With the help of some of the products listed, you can increase productivity among staff. From an apron that can preserve the integrity of company uniforms to a cooking sheet set that can act as a baking pan and cooling rack, these items are great for maximizing your work time.

Read more