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5 ways to market your business on a budget

Amanda Scheldt
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A crucial component to any business is understanding the necessity of marketing. An added fundamental aspect to remember also is that small businesses and startups will not have the financial resources and capability to have a marketing comparable to large companies. Considering this, many small businesses and startups struggle to utilize and implement effective marketing because they feel they do not have the budget for it. That does not mean that marketing should be considered less important than the products or services you provide. Marketing your business can still be obtainable on a small to non-existent budget. Therefore, let’s focus on five simple ways to go about marketing on a budget.

Small budget marketing ideas

Content marketing

Content marketing is one of the simplest and most affordable ways to market your business. You utilize your business website as a free marketing resource for potential and current customers with content marketing. Content marketing involves creating content. Whether the content is video, text, or audio-focused, it should relate to your business by being created for your website or social media. There are countless styles and techniques that you can use in content marketing for your business. Content marketing gives you the ability to incorporate new content regularly with the purpose to both educate and entertain your audience. 

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Email marketing

Email marketing is one of the oldest forms of marketing available to businesses. While it is a more aged marketing strategy, it still works and works effectively for all businesses. Email marketing is also exceptionally cost-effective for small businesses. Email marketing focuses on building your email list for your website or business, almost like a free or low-cost sales funnel. Utilizing your email list allows plenty of benefits such as: 

  • Creating an organic list of customers for your business
  • Keeping your email subscribers regularly engaged with your business
  • Increasing sales of products and services for your business via emails
  • Allowing automation to do the emailing for you and your business
Image used with permission by copyright holder

Social media marketing

Social media marketing is another effective and low-cost method to market your products and services to clients. Since most of the world is online, it should come as no surprise that so are your customers and potential customers. Social media marketing can intertwine with content marketing as well since most users are online nowadays. However, the goal of social media marketing is to approach it with organic and authentic content and content creation. With social media, you want to focus on the storytelling side of your business to gain a following on social media sites. This allows you to build a following, customer base, and audience, provide value, and more directly engage with your customers in one platform. 

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Marketing to your network

Marketing to your network is a less sales-y kind of method of cold calling potential sales leads. Keep in mind, this method is not to be mistaken for network marketing, which is involved in more direct sales marketing than actually marketing to a business network. Long behind us are the days of direct cold sales calls to people as it is now seen as a “too aggressive” form of marketing. Marketing to your network is found to be especially effective in the business-to-business marketing industry. Also, marketing to your network provides more value, authenticity, and relationship building than pushy cold calling sales tactics. Another important note is that marketing to your network is cost-effective and much less time-consuming. 

Online ad marketing

Online advertising can be one of the most low-cost and effective ways to get your business approaching a fresh market more than any other type of marketing. Online ad marketing brings new potential sales leads to you versus building your relationship presence with them. Although relationship building tends to be the most economical method to market your business, it can be beneficial to online source advertising in some instances. To utilize online ad marketing the best, try to source free online ad credits or run inexpensive ads on social media sites. The advantage of social media is that you can target the specific customer base you wish to attract at a budget that you can genuinely afford. Suppose you want to target an audience for your business between the ages of 25 – 40 in a specific geographical region for as little as $5 a day. Online ads allow you to do this.

Image used with permission by copyright holder

Seeing positive and effective marketing results does not have to be expensive to be efficient. Sourcing out more cost-effective marketing options can still market your business with favorable results without breaking the bank. Dedicating the time and effort to market your business with little to no cost can set you up for more sustainable success. The best economical ways to market all focus primarily on relationship building with your potential customers versus just creating ads to market your business. 

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Amanda Scheldt
Amanda Scheldt
Former Digital Trends Contributor
Amanda is a self employed content writer with a diverse and multifaceted niche background. After over a decade in the…
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