Skip to main content

How to promote your business across social media platforms

If you’re anxious to promote your business on social media, then this article is for you. How do you set about promoting a brand across social media platforms? How can someone who has never promoted anything before take advantage of the opportunity? How do you know what kind of content will work best?

Journalists and bloggers know that once you publish a post, the work is not done. Social media promotion is key to your success.

According to the Pew Research Center, two-thirds of Americans say they get at least some of their news on social media. However, it’s not as simple as sharing one post across all social media platforms. Different audiences may respond differently to the same content.

So, what works?

We’ll discuss all these questions and more in this article. If you’re ready to learn how to promote your business on social media, then let’s get started.

Close-up of social media icons on smart phone screen
Image used with permission by copyright holder

Get your foundation right

Before you begin promoting on social media, you need to understand where your audience is located. You should get a clear idea of the demographics on different social media platforms to see which ones represent your audience.

Once you know where your best chances of reaching your readers are, you can plan what type of content you will be able to share on those platforms.

Speaking of demographics, some audiences might be more active on Twitter than Facebook. If you have a younger audience, you may want to target potential customers on Snapchat and TikTok, and so on.

Create a calendar

Social media calendars can help you keep an eye on what needs to be posted and when. They also help with budgeting, which can make all the difference in your business’s success (or failure). How many times have you spent money boosting a post only to find out that it didn’t get enough engagement?

Keep in mind: there are many free calendars available online or through various apps. You want one to easily plan posts ahead of time and create reminders, so they don’t slip by unseen!

Don’t over-promote

It’s a no-brainer: if you over-promote your business, the only people who will follow/watch are your existing customers. As soon as those followers go away because they’re tired of seeing posts about your products or services, you’ll be left with an empty social media feed and no new leads to turn into sales.

If this is the direction you want to take, make sure that every post includes something different than what was posted before it – otherwise, you could quickly find yourself without any viewers at all!

Encourage engagement

Encouraging engagement on your social media posts will show any potential customers that you want their feedback. Engagement posts generate more interactions and can help promote a business in the long term. People read the content they like. They can ask questions, comment, and repost other people’s posts. Research on your audience will help you determine what sort of content you should use here.

Share video

Using videos is a fantastic way to market your business on social media because of the strong impact they can have. Adding an engaging visual element will help you stand out and be more memorable among all the other posts people see every day. You can also use videos for fun activities like cooking tutorials or product demonstrations with Q&As that let viewers know what they should do next if they want to learn more about your company’s products.

Always provide value

When you consistently give value to your audience, people who see what you’ve posted will likely want to purchase from you at some point. However, they’ll do so because they respect what you have done for them by posting content that’s relevant to the problems they face.

This is how social media attracts customers to your company, encourages people to follow you on social media, allows content to spread, and takes your social media marketing campaigns to the next level.

Close-up of a Twitter icon on smartphone screen
Image used with permission by copyright holder

Summing up

Social media has nearly 3 billion users. Advertising your company on social media platforms is a great way to connect with new customers and existing patrons, who may become repeat customers.

Remember to:

  • Post relevant content that is helpful and entertaining for customers, encouraging them to follow you and keep coming back for more.
  • Use images when possible as they increase the chance of someone clicking through or engaging with your post. Pictures also help make it easy to share posts across multiple platforms such as Facebook, Instagram, and Pinterest (among others).
  • Respond to comments and messages promptly. This will show customers you are paying attention, and they matter.

Finally, make sure your profile is set up to promote what you’re selling or the service that you offer, which includes making it easy for people to find your website or contact info in a few clicks.

Ultimately, knowing how to use social media to promote your business comes down to relationship building. Show your customers that you care by working to know and understand them, and you’ll find greater success in your efforts on social media.

Editors' Recommendations

Will Blesch
Former Digital Trends Contributor
Will Blesch is a copywriter, content writer, and someone passionate about anything that lets him discover more about this…
How to build a general contractor website in 4 easy steps
general contractor business website guide online

Today, the majority of consumers are primarily online. Equally, businesses that have also embraced online tend to have more significant lead generation and visibility for their companies. Historically, however, many general contractors don't consider websites beneficial, because this industry is designed for on-site construction projects. 

While building a website for your contractor firm, you should focus more densely on services and client testimonials. Ideally, you want to showcase what your business can do by sharing images of completed projects and positive feedback from your clients. Let's explore four ways you can create a website for your general contracting company with ease and generate further success for your firm.

Read more
4 ideas for marketing a construction business successfully
construction marketing ideas businessmen are using a computer to analysis charts and graphs

Advertising and marketing are extensive parts of any business to bring in additional opportunities. In the construction industry, with a considerable amount of on-site and in-person business taking place, marketing can be an aspect that's often disregarded as an essential part of the business. However, marketing should be treated as a fundamental part of any business strategy and plan.

Marketing for a construction business can increase projects for the company and further strengthen the existing business. In today's tech-driven world, even the construction trade needs some form of online presence for marketing purposes. When aiming to increase the marketing strategy for your construction business, use these simple yet effective ways to market your company to a broader audience. 

Read more
How to think innovatively and grow your business
Creativity and innovation phrase on paper

Innovation is a word that gets tossed about a lot in business. But what does it mean to you? What is innovative thinking? This is a question that many entrepreneurs, business owners, and CEOs ask themselves when they are trying to grow their companies. What creative thinking skills are required to grow your business?

Innovation is often defined as "new ideas or methods." It requires thinking outside of the box. Innovation can also refer to new products, technologies, research findings, solutions, or anything that offers something different than what already exists.

Read more