Skip to main content

How to start your own pool cleaning and maintenance business

Many families love the idea of having a pool in their backyard and gliding through the water after a long workday. A pool also adds value to the home and makes the property more attractive with the right landscaping. But pool ownership also brings a lot of maintenance with it.

That’s why many people choose to contract out pool cleaning and maintenance to professionals who can handle all the necessary jobs to keep it running well. In areas where pools are common, especially in climates that are warm year-round, running a pool cleaning and maintenance service can be a good business.

And in most areas of the country, indoor and outdoor commercial pools are prevalent and need maintenance services–in hotels, gyms, apartment complexes, and schools.

With this in mind, here is a pool cleaning business start-up guide.

pool cleaning chemicals
Image used with permission by copyright holder

How to start a pool cleaning business

Before you start marketing your business and looking for customers, you need a solid, well-conceived business plan that identifies your startup and ongoing costs, your target customers, pricing, service area, business name, and more.

Costs and supplies

To start a pool service business, you must invest some capital at the beginning and purchase necessary equipment and supplies, such as water testing kits, cleaning chemicals, rakes, brushes, and skimmers. Bulk purchase of frequently used items will lower their cost a bit.

You will also need a vehicle to transport the supplies if your personal vehicle isn’t large enough. Your business plan should include an estimate for these items, as well as the amount of available cash you have right now to invest upfront.

Next, calculate ongoing expenses and how much you expect to spend monthly to maintain your business. This amount will be subtracted from your total revenue. It can include equipment and vehicle depreciation, fuel costs, and ongoing supply costs.

Villa with in-ground pool
Image used with permission by copyright holder

Target market

Next, consider your target customers and if you will specialize in residential or commercial pools or both. Commercial pools are larger and used more frequently and by more people, so maintaining them is a bigger job. Who you serve will be a factor in how large your team is and the amount and type of equipment you will need.

Your target market also influences your business name and description. And it includes the region you will cover. Perhaps you will only clean and maintain pools in your town, or work in a larger radius such as the whole county, or a major metropolitan area.


Once you’ve identified your preferred customer focus and targeted area, it’s time to consider what you will charge for cleaning and maintaining swimming pools and making minor repairs as needed.

You could put together different packages based on the frequency of visits, time spent, and extent of duties, such as whether the pool deck will need sweeping and minor landscaping, or if you will be making repairs to pool equipment. Visits could be twice daily, daily, weekly, biweekly, or monthly.

Also consider how much you hope to earn per hour, before and after costs, and whether you will be paying others to work on your team. And your target customer should also influence what you charge. A country club pool is likely to pay more than a single homeowner or municipal pool, for example.

Establish your business

Once you’ve come up with a name for your pool cleaning and maintenance business, check it against the following locations to ensure you aren’t duplicating an existing business name: state business records, federal and state trademarks, web domain names, and business accounts on social media.

Create a business website using an affordable website template and choose a domain name that’s easy to type and remember. Use colorful website images and simple copy to convey exactly what your business does and who it serves.

You also need to register your legal business entity, as a sole proprietorship, partnership, limited liability company, partnership, or corporation. Consult a tax or accounting professional to determine the best entity structure for your business and any tax registration procedure.

Also, determine how you will keep your personal and business finances separate. It is recommended to set up a business bank account and credit card for business expenses and incoming funds. This will make tax payments easier as well.

Image used with permission by copyright holder

Licenses and insurance 

Before operating and during the business plan stage, research any licenses and permits that will be needed to work in your state. For example, a pool contractor license and training may be required. There may also be local licenses and permits that are issued by your town or county.

Be sure to obtain liability insurance for your business so it may operate safely and according to the law. This also helps protect your business from financial hardship in case a problem arises. Your business will also need an ongoing marketing and promotion plan, which starts with your website. Establish social media accounts and socialize your business with local clients and other businesses.

A pool cleaning business can make for quite an enjoyable and rewarding career, especially if you’re someone who enjoys working in the outdoors. By following these tips, you’ll set your business up for future success.

Jennifer Lindahl
Former Digital Trends Contributor
Jennifer Lindahl is an experienced writer and editor with two decades of experience in journalism, public policy, and B2B…
Supplies you need to start your local Restuarant
Freshly baked loaves of bread

All your life you have enjoyed the taste and the smell of bread. You started to make your bread from home during your spare time. Making bread has started to become a hobby that you enjoy. You enjoyed making bread so much, you decided to make a career from it. You decided to buy a building, and you want to create your recipes for pastry dishes. You want to share your homemade pastry recipes with your hometown and sell your homemade bread that comes in different flavors. You can also have a small section where your customers can buy your homemade bread loaves.

When it comes to starting your business, you need a lot of creative ideas to start your business. You want your place to be perfect, and you want to gain the attention of people passing by your pastry restaurant. You cannot just sell bread, but sell different varieties of pastries such as pies, desserts, sandwiches, and biscuits. When comes to selling your bread, you have to be creative with your recipes and create a menu that your customers get to choose from what recipes they will enjoy. You want to promote your business, and it depends on how your start your business and how you influence your customers.

Read more
Start your local cheese shop with these supplies
restaurant health code violations chef slicing delicious bbq meat at street market on table

You enjoy making your cheese, and you want to make a career out of it. You believe that everyone should be able to try your homemade cheese recipes. You want to sell your cheese locally in your beautiful hometown. You want to start with the simple tasks on what you need to start your career on the right path. You wondered what sort of items you need to start your business from scratch. You already purchased the building, but now you need the supplies to get you started. When it comes to your business you want to start with ideas.

In every local food business, owners had to start from scratch. Sometimes there are struggles when it comes to starting your own business. When it comes to the food business, it can be hard on how to start your business or when to start your business. You want your business to flourish, and you need some guidance on starting your business. When it comes to local business it starts with a lot of ideas and ways to figure out how to accomplish those ideas. You want your creative hobby with cheese to start well without any mistakes along the way.

Read more
Items for your local pizza bar
Electric pizza delivery car.

Everyone loves pizza, and so do you. That is why you want to do your local pizza bar that everyone will enjoy. You love to see the joy come across people's faces as you give them your homemade pizza. You also enjoy mixing drinks as part of your hobby, so have an idea of a bar and a pizza place where people can come to hang out with friends. You want to have a space that gives people happiness. You want to be the place where celebrations and events will be taken place. You want to enjoy having your place.

The items listed above will introduce a great start for your career. You get to share your delicious homemade pizza with your customers. You want to have a comfortable environment where you can introduce live music and cheer. Your business will continue to flourish with ease as not only a bar but a place where people can go with their friends, family, and their partners. You will be the place where the night is young with a lighted area where customers can sit outdoors. All you need is ideas, your recipe, and the supplies that you need to start your business.

Read more